Author Archives: 606agency

The African music industry has grown in leaps and bounds over the last few decades. The days when African music artistes were relegated to the background in the global scheme of things are gone. This feat was achieved through hard work and sacrifices of many of our celebrated music acts. Today, sounds from all over Africa are enjoying global attention. While this development calls for celebration, it also represents a call to action. Many areas of the African music industry calls for improvement, music marketing being one of such area. A recent Instagram post by Mr. Kareem, regional manager West Africa at Empire Africa points out some flaws in the current system of marketing music in Africa. He said “ Most of us in the music business do a lot of talking rather than putting ourselves to do the real work. When it’s time to put numbers forward off the…

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