Our Case Studies...

Pop Campus Fest

Client: Boomplay | Collaborators: Boomplay, Tecno Mobile | Services Delivered: Experiential marketing | Country: Nigeria | Date: 2020

Boomplay is Nigeria & Africa’s biggest music & video streaming service. The service was launched in 2015 with the deployment of its first mobile app in March. Currently, Boomplay has over 68 million users & a catalogue of 20 million songs & videos.
An experiential marketing event to increase Boomplay’s subscriber base was handled by The 606 Agency. The ground for this event was the campus of Ahmadu Bello University (ABU), Zaria in Nigeria’s Northwest region. ABU Zaria is one of Nigeria’s first generation universities & home to a sizeable number of students.
We engaged and entertained the university community over a 3-day period. The campaign ended with the staging of Pop Campus Fest on ABU Zaria campus. Pop Campus Fest is a mini festival for fun seekers within a university community. The event had in a users.

TECNO Talent Hunt

TECNO Mobile is one of the leading mobile phone makers in Africa. In Nigeria, the Tecno brand is quite popular especially among the youths. As a way of appreciating the country’s vibrant and creative youths, the company organized a Talent Hunt contest in 11 schools. The goal was to unravel the number 1 talent in the country & also create more awareness about TECNO Spot. Activation awareness for the talent hunt competition was handled by The 606 Agency. Over 1500 entries were received for the competition with the top 10 invited for the grand finale at FCE Akoka.

Human Radio Concert

Client: Niniola | Project: Human Radio Concert | Collaborators: Monkey Shoulder | Services Delivered: Event Management | Country: Nigeria – Date: 2018

Human Radio Concert is a yearly event where fans and lovers of Niniola and her craft are treated to energetic and captivating performances by her and other top music artistes. For the first edition of this event (Human Radio Concert 1), The 606 Agency was tasked with meeting with vendors.

We handled discussions with those that were in charge of stage set up, protocol, security, and other important aspects of the show. The show was a success and we played our part expertly. As a reward, we were returned in the same capacity for the second edition of the show which held the following year.

Hakkunde Movie

Hakkunde is a Nollywood movie that showcases some of the challenges faced by many fresh university graduates in Nigeria. The movie starring some of the country’s top movies stars chronicles the life of a young Nigerian man and his quest to achieve financial freedom. The search for greener pastures led him on a journey from Lagos, in the West, to Nigeria’s North. He eventually flourished in the North. There, he identified a challenge facing his host community and proffered a solution. He set up a business around this and profited greatly. Thus, he became financially free far away from his home region where he was struggling after graduating.
This movie with an important message for Nigerian youths was taken on a tour of 10 university campuses by FIRS and other collaborators. The tour was handled by our agency. A combined audience of over 20 thousand students and lecturers saw the movie during this campus tour.