Market businesses are notoriously hard to get-off the ground. When you have a-two sided market, could feel just like you’re in a chicken and egg scenario. Without people, your can’t entice retailers and without retailers it’s nearly impossible to draw people.
Nonetheless whenever you engineer your path to a flourishing two sided marketplace, you happen to be well on your way to building a self perpetuating and defensible business.
Last week I talked about developing a-two sided industry. Recently I would like to explore how to power the development of a two sided marketplace.